E-Commerce August 1, 2023
ShopNest | Headless Commerce Platform
A headless storefront with one-page checkout that lifted conversion 41% and cut page load time from 6s to 1.2s.
+41%
Conversion lift
1.2s
Page load
-38%
Mobile bounce
+17%
AOV increase
The problem
Challenge
6-second loads on mobile, 61% mobile bounce rate, and an inflexible backend that blocked merchandising experiments.
Our approach
Solution
A headless Next.js storefront on MedusaJS with Algolia instant search, one-page Stripe checkout and real-time inventory. Every page is statically generated and CDN-cached.
Before & after
The transformation
Before
6s loads, 61% mobile bounce, rigid backend.
After
1.2s loads, +41% conversion, fully flexible backend.
Timeline
How it shipped
Discovery
Catalog and checkout audit, UX research (3 weeks).
Storefront build
Headless frontend and checkout (8 weeks).
Migration
Zero-downtime catalog and order migration (3 weeks).
Optimization
A/B testing and personalization (2 weeks).
Gallery
Inside the product
Stack
Technologies used
Next.js
MedusaJS
Stripe
Algolia
Redis
Segment
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