Blog & insights

What we learn shipping software

Field notes on architecture, AI in production, conversion design and everything in between.

December 10, 2024 7 min

Next.js 15 Architecture: A Production Blueprint for 2026

Server Components, ISR, caching layers and edge rendering. How we architect Next.js 15 apps that score 95+ on Lighthouse and survive Black Friday traffic.

#Next.js#Performance#Architecture

November 18, 2024 6 min

LLM Apps That Actually Ship: A Field Guide

Most AI projects die in a Jupyter notebook. Here is the evaluation, guardrail and cost-control playbook we use to take LLM apps to production.

#AI#LLM#Production

Design

October 2, 2024 5 min

Designing for Conversion: The Systems We Ship

Conversion is not a landing page exercise, it is a system. The six patterns we apply across every client project to lift revenue.

#UX#Conversion#CRO

Engineering

August 15, 2024 8 min

PostgreSQL at Scale: What We Learned From 40 Production Databases

Indexing, connection pooling, partitioning and the mistakes that take down databases at 2am. Field notes from a decade of PostgreSQL.

#PostgreSQL#Database#Backend

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